Entity clarity
Who you are, what you do, where, and for whom, stated consistently everywhere a machine can read it. Schema, business data, and the wording on your own pages agreeing with each other.
ANSWER ENGINE OPTIMISATION
When the answer is one name,
it should be yours.
Assistants do not hand back ten blue links. They hand back a short list, often a single business. AEO is the work that puts you on that list, and the traffic shows up in your GA4 like any other channel.
- Entity, schema and citation work on the sources assistants read
- AI visitors tracked in your own GA4, month by month
- Runs alongside SEO, reported in the same place
7 → 617AI VISITORS A MONTH
5 → 290AI VISITORS A MONTH
FirstNAMED IN THE ANSWER
1stNAMED IN THE ANSWER
THE RECORD
AI traffic, counted in the client’s own GA4.
7 → 617Visitors a month from ChatGPTAI SAAS · GLOBAL
5 → 290Visitors a month from ChatGPTWELLNESS HOTEL · GERMANY
84Visitors a month from ChatGPTCREDIT UNION · TEXAS
52Visitors a month from ChatGPTDENTAL PRACTICE · USA
Every number below is a first-user-source reading from the client’s Google Analytics, not an estimate from a visibility tool.
BEFORE AND AFTER
The same property, months apart.
One account, one report, two readings. This is what the work looks like when it lands.
Before: seven visitors from ChatGPT across the whole month.
After: 617 in the month, with Google clicks going 27 to 725 over the same period.
TWO MORE RECEIPTS
It is not one lucky account.
01
A wellness hotel nobody was recommending
Travellers increasingly ask an assistant where to stay before they ask a search engine. This property went from unmentioned to 290 visitors a month arriving straight from ChatGPT.
- Entity and schema work so the property is machine-readable
- Answer-shaped pages for the questions guests actually ask
- Presence on the review and listing sources assistants quote
02
A London dental practice, in the traffic
Being named is half of it. The other half turns up in the analytics: people who read the answer, left the chat and came straight to the site. This is a different London practice from the one in the screenshot above.
- 34 visitors in the month from chatgpt.com alone
- Tracked as its own channel in monthly reporting
- Same programme as the SEO work, one report
FORTY SECONDS
Four accounts, opened.
A dental group, a lender, an AI platform and a wellness hotel, each with the dashboard that recorded the change.
Silent by design. Nothing in it was drawn by us.
Want to know what ChatGPT says about you today? We run the prompts your buyers use and show you who gets named.
WHAT AEO ACTUALLY IS
Four pieces, none of them magic.
No assistant has an ads desk you can buy your way onto. What they have is sources, and sources can be worked.
Answer-shaped content
Pages that answer one question completely and near the top, in the structure a model can lift cleanly, with the specifics that make an answer worth quoting.
Citation work
Mentions on the sources assistants actually read: directories, review platforms, forums, industry lists. Where reputation and AEO meet, our reputation desk takes over.
Visibility tracking
Which assistants name you, for which prompts, and how many people arrive from them. Reported next to your organic numbers, monthly.
HOW IT RUNS
The programme, start to finish.
- 01
Ask the questions your buyers ask
We put the real prompts to ChatGPT, Gemini, Perplexity and AI Overviews and record what comes back, who gets named, and which sources the answers lean on.
- 02
Fix the entity layer
Schema, business data and on-page wording, so there is something solid and consistent for a model to repeat about you.
- 03
Earn the sources
Content and citation work on the places those answers were built from, prioritised by what the audit showed is actually being quoted.
- 04
Re-ask and report
The same prompts, monthly, alongside the AI traffic in your GA4. You can see the answer change.
What AEO costs
AEO is usually run alongside SEO, because it shares the technical base and most of the content. Scope and price come out of the free audit and are fixed in writing before anything starts. If you only want the AEO half, that is a smaller programme and we will quote it as one.
QUESTIONS
Straight answers about AEO
What is AEO, in one sentence?
Answer engine optimisation is the work that gets your business named inside AI answers from ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews, rather than merely listed somewhere beneath them.
Is this different from SEO?
It shares the technical base with SEO, then adds entity data, answer-shaped content and mentions on the sources those systems read. Most clients run both, because ranking well is still one of the strongest signals that gets you into an answer.
Can you guarantee ChatGPT will name us?
No. Nobody can, and anyone promising it is guessing. What we can do is the work that demonstrably changes the answer, then re-ask the same prompts every month and show you what moved.
How do you even measure AI traffic?
GA4 records chatgpt.com, perplexity.ai and the rest as referral sources like any other. We report those alongside the prompt checks, so you get both the visibility and the visits.
How long does it take?
Entity and schema fixes can change answers within weeks. Citation work compounds over months. The accounts on this page moved meaningfully inside a single engagement, not overnight.
Do the FAQ schema rich results still matter?
Google retired FAQ rich results for most sites in May 2026, so the markup no longer earns you a bigger listing. We still emit it, because it remains a clean, machine-readable statement of what you answer, which is exactly what an answer engine wants.
Find out what AI says about you today.
Send your site. We will run the prompts your buyers use, show you who gets named instead of you, and write the plan. Free, inside 48 hours.