Search that buys intent
Tight themes, negatives maintained weekly, ad copy written against what the landing page actually says. No catch-all campaign quietly eating the budget.
GOOGLE ADS MANAGEMENT
Google Ads where
every call is counted.
Most underperforming accounts are not a bidding problem, they are a measurement problem. We verify call and form tracking before a penny moves, then run the account to cost per lead rather than clicks.
- Search, Shopping and Performance Max
- Call tracking with a real conversation threshold
- Fixed monthly fee, never a percentage of your spend
299CALLS IN A MONTH
£13.51COST PER LEAD
217CALLS OVER A MINUTE
299PHONE CALLS
£13.51PER LEAD
ONE MONTH EACH
What the accounts returned.
299 callsat £13.51 a leadDENTAL · UK
79 callsat $33.92 a leadCRIMINAL DEFENCE · USA
214 salesplus 127 callsSUPPLEMENTS · USA
A$22.57a leadREAL ESTATE · AUSTRALIA
Anonymous by policy: the niche and the place, never the client’s name. Consoles untouched, campaign names blurred where they would identify the business.
THE CONSOLES
Two accounts, opened.
01
Dental, UK: 299 calls in a month
£4,664.11 of spend across nine campaigns split between general treatments, emergencies and implants. 299 phone calls, 217 of them running over a minute, and 46 form leads on top, at £13.51 a lead.
- Call tracking with a 60-second threshold, so enquiries are counted and wrong numbers are not
- Emergency and implant intent separated from general treatment
- Weekly negative-keyword maintenance rather than a quarterly tidy
02
Criminal defence, USA: 79 calls at $33.92
$3,257.27 of spend across six campaigns covering DV, DUI, criminal and assault. 79 calls, 68 of them over a minute, and 28 form leads, in one of the most expensive corners of search there is.
- Intent split by charge type rather than one catch-all campaign
- Landing page matched to the ad, not to the homepage
- Reported on cost per qualified call, not cost per click
THIRTY-THREE SECONDS
Three consoles, one month each.
A UK dental practice, a US criminal defence firm and a supplements brand, with the campaign screens behind the numbers.
Silent by design. Campaign names are blurred; the figures are untouched.
Paying for clicks that never ring? Send the account and we will check the tracking before anything else.
WHAT WE RUN
Four things, done properly.
Shopping and Performance Max
Feed hygiene first, then a structure that keeps brand and non-brand separable, so you can see what PMax is really doing rather than taking its word for it.
Tracking you can audit
Calls with a length threshold, forms, chats and sales. The numbers in the console have to match what the business actually received, or they are not numbers.
Landing pages that convert
If the page is the bottleneck we will say so. Our web team can fix it rather than selling you more clicks into a page that leaks.
ALSO ON THE RECORD
Same period, same reporting.
Screenshots available on request. One account, a fire and safety company, is shown without a cost-per-lead figure because its stated figure does not reconcile with its own numbers, and we will not publish a number we cannot stand behind.
Dental · Australia
A$2,555 of spend, 53 calls and 15 form leads in the month, at A$37.57 a lead.
Dental · UK
£1,916 of spend across two campaigns, 142 calls, 129 of them over a minute, at £13.12 a lead.
Supplements · USA
$12,196 across Brand Search, Shopping and Performance Max: 214 product sales and 127 calls in the month.
Fire safety
$4,835 of spend across three campaigns: 127 calls, 101 of them over a minute, and 61 form leads.
TAKING AN ACCOUNT OVER
The first ninety days.
- 01
Audit the account and the tracking
We look at the measurement before the bidding. Half the time the reported numbers and the real ones do not match, and everything downstream of that is fiction.
- 02
Rebuild or repair
Whichever is cheaper for you. Structure, negatives, feeds and ad copy, with the reasons written down so you can disagree with them.
- 03
Run to cost per lead
Weekly optimisation against the number that matters to the business, not the one that flatters the report.
- 04
Report in the open
Spend, leads, cost per lead and exactly what changed, every week, in your inbox.
What management costs
Management is quoted on account size and how much rebuilding it needs, never as a percentage that quietly rewards us for spending more of your money. Ad budget is yours and is paid straight to Google.
QUESTIONS
Straight answers about Google Ads
What budget do I need to start?
Enough to buy meaningful data in your market, which for most local service businesses means a four-figure monthly budget. If your market is too expensive for the budget you have, we will say so in the audit rather than take it and hope.
Do you charge a percentage of ad spend?
No. Management is a fixed monthly fee agreed up front, so our income does not rise every time we recommend spending more of yours.
Who owns the ad account?
You do. If you do not have one, we create it in your name, and it stays with you if we stop working together.
How quickly do calls start?
Search campaigns can produce calls the week they go live. The first month is about buying data and cutting waste; the honest gains usually show from month two.
Is this Google Ads or AdSense?
Google Ads: you paying to appear in search results. AdSense is the opposite, publishers being paid to show ads. We run the former.
Can you work under our agency’s name?
Yes. Paid media is part of the white label desk, with reporting in your branding.
Send the account. We will tell you what is wrong.
A free audit of the account and the tracking, with a written plan, inside 48 hours.