REPUTATION MANAGEMENT

AI reads Reddit.
So we work Reddit.

Ask an assistant for the best clinic, firm or lender in a city and a good part of the answer is stitched out of forum threads and review sites, some of them years old. That is where reputation work now happens.

  • Forum and community work, in the open, as your brand
  • Review generation and response across the platforms that count
  • Correction of threads that are wrong, on the record
130mPEOPLE USE REDDIT DAILY
$60mA YEAR, GOOGLE’S LICENCE
Top 5AI SOURCES, TYPICALLY
a client programme · names removed
A client reputation programme: long-form posts, answer-style comments and context-correcting replies
A client thread, names removed. The reputation layer as it is built and reported.

WHY THIS MATTERS NOW

The sources changed. The work changed with them.

130 millionpeople use Reddit every dayREDDIT’S OWN Q2 2026 NUMBERS
$60 milliona year to licence that contentGOOGLE’S AGREEMENT WITH REDDIT
Years oldthreads still being quotedWHAT ASSISTANTS ACTUALLY CITE
One nameis often the whole answerWHY THE MENTION DECIDES IT

Reddit’s daily figure is from its own Q2 2026 reporting. The Google licence figure is the publicly reported annual value of the content agreement.

Not sure what is being said about you? We will run the sweep and the prompts and send you the honest picture.

WHAT WE DO

Four jobs, all of them public.

01

Forum and community presence

Long-form answers and useful replies posted openly as your brand in the communities your buyers actually read. No sockpuppets, no fake accounts, no invented customers.

02

Reviews, asked for properly

A system that asks happy customers at the right moment and gets the volume up on the platforms your buyers and the assistants both read. Responses to the bad ones written like a human wrote them.

03

Correcting the record

Where a thread is factually wrong, we reply on the record with evidence and, where a platform allows it, request correction. Where it is fair criticism, we tell you to fix the thing.

04

Watching the answer

Monthly prompt checks across the assistants, so you can see what is being said about you and whether the work is changing it. This is the same tracking the AEO desk runs.

HOW IT RUNS

The programme.

  1. 01

    Find what is actually there

    A sweep of forums, review sites and listings, plus the prompts your buyers would use. You get the honest picture, including the parts you will not enjoy.

  2. 02

    Fix the fixable

    Listings, profiles and factual errors first, because they are quick and they feed everything else.

  3. 03

    Build the positive record

    Consistent, useful participation where your audience already is, over months rather than a campaign burst.

  4. 04

    Report what changed

    New mentions, review movement, and the assistants’ answers to the same prompts, month over month.

What reputation work costs

Quoted monthly on the number of platforms in scope and how much needs correcting at the start. Crisis work, where something specific is actively damaging you, is quoted separately and honestly: sometimes the right advice is legal, not marketing.

Ask for a quote

QUESTIONS

Straight answers about reputation work

Do you post fake reviews or fake accounts?

No. It is against every platform’s rules, it is detectable, and when it is found it does more damage than the problem it was hiding. Everything we post is attributable to your brand.

Can you get a bad review removed?

Only if it breaks the platform’s rules, in which case we will report it and pursue it. Otherwise the answer is to respond well and outweigh it, which works better than people expect.

Why does Reddit specifically keep coming up?

Because assistants lean on it heavily. Google pays a reported $60 million a year to licence Reddit content, and 130 million people use the platform every day. When a model needs a human opinion about a local business, that is where a lot of it comes from.

How long before anything changes?

Listing and profile fixes show in weeks. Forum and review work compounds over months. Anyone promising a transformed reputation in 30 days is either fabricating content or fabricating the report.

Is this the same as PR?

No. PR pitches media. This works the sources that AI answers and search results are actually built from, which is a different and much less glamorous list.

Does this help our AI visibility?

Directly. Mentions on the sources assistants read are one of the main inputs to being named in an answer, which is why this desk and the AEO desk share their reporting.

Find out what is being said.

We will run the sweep and the prompts, and send you the honest picture with a plan, inside 48 hours. Free.

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