Creative that belongs to you
Static, carousel and short video made around your actual business. Stock templates are obvious in a feed, and they are why most local Meta accounts fail.
META ADS MANAGEMENT
Facebook and Instagram,
run for leads.
Reach and impressions are not the job. We build creative for your brand, point it at the people who buy, and report the one number that decides whether it worked: what a lead cost you.
- Lead forms and click campaigns, built and tested
- Creative produced for your brand, not stock templates
- Weekly reporting on spend, leads and cost per lead
236LEADS IN A MONTH
$3.95COST PER LEAD
19,854PEOPLE REACHED
236LEADS
$3.95PER LEAD
THE RECORD
Three Meta accounts, one month each.
236 leadsat $3.95 a leadCOMMERCIAL CLEANING
252 leadsat $12.50 a leadDENTAL · BOSTON
6,031link clicksTRAVEL · 7 MARKETS
405,095people reachedTRAVEL · 7 MARKETS
Anonymous by policy. The Ads Manager exports are untouched.
THE ACCOUNTS
What the exports show.
01
Commercial cleaning: 236 leads at $3.95
$933.27 of spend across two campaigns, reaching 19,854 people in the service area and returning 236 leads. A cost per lead most paid channels cannot touch for a B2B service.
- Lead forms pre-qualified so the sales team is not chasing tyre-kickers
- Creative shot around the actual crews and the actual buildings
- Audience held tight to the service radius
02
Dental, Boston: 252 leads at $12.50
$3,150.95 of spend across two neighbourhood ad sets, reaching 28,981 people and returning 252 leads for a practice competing against every other clinic in the metro.
- Separate ad sets per neighbourhood, compared against each other
- Offer tested before the budget scaled
- Leads pushed straight into the practice’s own system
03
Travel: 405,095 people reached
Seven campaigns across seven targeted markets, 1.99 million impressions and 6,031 link clicks for a travel brand where the job was demand at the top of the funnel rather than a form fill.
- Seven markets run and reported separately
- Creative localised rather than translated
- Measured on qualified traffic, because that was the brief
TWENTY-EIGHT SECONDS
Three Meta accounts, counted on leads.
Commercial cleaning, a Boston dental practice and a travel brand across seven markets, straight out of Ads Manager.
Silent by design. The Ads Manager exports are untouched.
Spending on reach and seeing few leads? Send the account, or just the idea, and we will say what we would change.
WHAT WE RUN
Built for the feed, judged on leads.
Lead forms that fill
Instant forms tuned so you get contactable leads rather than a spreadsheet of mistyped numbers, with qualifying questions where the sales team needs them.
Audiences that make sense
Radius, interest and lookalike work that holds together, plus exclusions so you stop paying to reach people who already bought.
Tracking through to the sale
Pixel and Conversions API set up properly, so the platform optimises against real outcomes rather than the cheapest click.
HOW IT RUNS
From brief to reporting.
- 01
Audit and access
Account, pixel, page and catalogue reviewed. We tell you what is broken before we quote.
- 02
Creative and offer
We write and produce the creative and agree the offer, because a great audience pointed at a weak offer just loses money faster.
- 03
Test, then scale
Small, structured tests first. Budget follows whatever actually returns leads at the cost you can live with.
- 04
Report weekly
Spend, leads, cost per lead and the creative that is carrying it, every week.
What Meta management costs
Quoted on the number of campaigns and how much creative production is involved, as a fixed monthly fee. Ad budget is yours and is paid straight to Meta. Creative production is quoted separately so you can see what you are paying for.
QUESTIONS
Straight answers about Meta Ads
Does Facebook advertising still work for local businesses?
Yes, and often at a lower cost per lead than search, because you are creating demand rather than bidding against everyone chasing the same query. The accounts on this page are local service businesses.
Do you make the creative?
Yes. Creative is most of the job on Meta. We produce it around your brand and test it properly rather than boosting posts and hoping.
What is a realistic cost per lead?
It depends entirely on what you sell. The accounts above ran between $3.95 and $12.50 a lead. We will give you a range for your market in the audit, and tell you if we think it will not work.
Will the leads be any good?
Instant forms are fast but can be careless, so we add qualifying questions and, where it suits the business, send people to a landing page instead. Lead quality is reviewed with you in the first month.
Do you run Instagram too?
Yes, Instagram is part of the same account and the same buy. Placement is decided by where your audience actually converts, not by preference.
Can you run this under our agency’s brand?
Yes, through the white label desk, with reporting in your template.
Send the account, or the idea.
A free audit of the account, the pixel and the creative, with a written plan, inside 48 hours.